I love the way this guy writes. Sometimes, when a particular story is finished, my thought process starts out at "Huh?", eventually proceeds to "Huh..", and then slowly morphs to "Oh.", and then finally lands on "Ohhhhhh....".
This collection touched on a bunch of things including the continuing escalation of extreme entertainment and advertising, and how it skewers ourselves and our relationships with others. It covers science, communication, religion, and humanism as well. It's all done in a slightly altered-reality kind of way that has a way of making you laugh and think at the same time.
He's definitely an odd one (he's an engineer, what do you expect?), and that's probably why I like his work so much.